What Brings Brands and Retailers on Top of Search? [Search Engine Journal]

With the goal of determining the search strategies in the European market, one cannot help but see unexpected results and patterns. From Smilena Spasova‘s post on search marketing news site Search Engine Journal:

When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but spot patterns. For me, one of those interesting observations in how retailers, rather than brands, predominantly occupy the top SERPs. Considering the nature of e-commerce and required elements for successful SEO, that shouldn’t come as much of a surprise. What does come as a surprise is discovering a European market that is an exception to the general rule—where brands are more dominant than retailers. Where is that market? Italy.

How is the attractiveness of a market reflected in search? Head on to Search Engine Journal to know.

Smilena Spasova is a regular guest columnist for Search Engine Journal. See all of her posts here.

Image Credit: JDurham via MorgueFile

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.