What You Can Learn from This Interesting Social Media Studies [Search Engine Journal]

According Leo Widrich, co-founder of Buffer, things aren’t very defined when it comes to social media. From his post on search marketing news website Search Engine Journal: One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. […]

6 Must-Attend Local Advertising and Marketing Conferences in 2014 [Search Engine Journal]

In the past years, more and more brands are showing interest in local digital marketing. From Prashant Puri’s post on search marketing news website Search Engine Journal: US local digital ad spend is slated to increase from $25.7B in 2013 to $41.1B in 2017—which is a 12 percent CAGR increase according to BIA/Kelsey. Local spending […]

Making an “All-Star” LinkedIn Profile [Search Engine Journal]

While LinkedIn is integral in online personal branding, as well as making wider business connections, there’s something you need to do to get noticed online. From Albert Costill‘s post on search marketing news website Search Engine Journal: Obviously, your profile needs to contain vital information: Job experience, skills, education, etc. But when 50 percent of […]

Cleaning Your Online Reputation for Job Hunting [Search Engine Journal]

With technology taking leaps and bounds in various aspects of our life, there’s no denying that it also eases our job hunting spree. Well, that depends if you know how to make your personal brand look awesome online. From Zac Johnson‘s post on search marketing news website Search Engine Journal: If you are lucky enough […]

Your Guide to Running Top Notch AdWords Campaigns [Search Engine Journal]

It’s a no-brainer that Google AdWords is essential to businesses that exercises e-commerce. However, not everyone knows how to take advantage of this tool. From Rocco Baldassarre‘s post on search marketing news website Search Engine Journal: It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. […]