Know the Best Social Platform for Your Content Brian Solis’ Conversation Prism [Search Engine Journal]

Kelsey Jones recently reported that Brian Solis has released the latest version of his Conversation Prism. Created in 2008, the prism is a “visual map of the social media landscape.” From Kelsey’s post on search marketing website Search Engine Journal: This ongoing study on cataloging social platforms and how they are used can help digital […]

Google Search Partners: How can it Work for You? [Search Engine Journal]

Google AdWords is one of the best ways to bring in traffic to your website. However, PPC marketers find it cumbersome to manage their campaign with regards to Google Search Partners. As Joe Castro posted on search marketing news site Search Engine Journal: Perhaps, one of the biggest complaints for PPC marketers to Google AdWords […]

Mistakes Celebrities Do on Twitter [Search Engine Journal]

Thanks to Twitter, fans and users were able to follow their celebrity idols and be up-to-date with their latest happening. However, it could also cost PR nightmares to them. As Albert Costill posted on search marketing news site Search Engine Journal: While Twitter is a great format for celebrities to interact with fans and others […]

Knowing Yourself and Your Competition in Search Marketing [Search Engine Journal]

In Search Marketing industry, the best way to get ahead of your competitors is to learn their strategy and think of ways on how you can get past them. From Dorothy Wheeler‘s recent post, Search Marketing: Know Your Competition, Know Yourself: My opinion is that you should know your competitors. You should follow them closely […]

Understanding Chinese Search Engine Users [Search Engine Journal]

While Google is dubbed as the search engine giant, some brands tend to forget that there are Internet users who rely heavily on local search engines. Take the Chinese Internet users for example who utilizes Baidu. In addition, Ian Harris pointed out on his recent post—Getting to Know Your Chinese Search Audience—that Baidu caters a […]