Emerging Channels: Challenging SEO in Online Marketing [Search Engine Journal]

With Internet users relying more and more on mobile Internet, it is more likely that emerging channels are gaining importance in the marketing space that Search Engine Optimization has dominated. These are marketing lines that lacks established ad exchanges but holds massive audience.

As John Boitnott shared on his recent post, Emerging Channels Challenge SEO for Mobile Marketing Dollars:

The need for a mobile advertising solution is only becoming more paramount. Mobile advertising is growing at 61 percent year over year and will be an $18 billion market by 2015, according to an Emarketer forecast. SEO and SEM will likely remain dominant players in the near future, but mobile has a unique appeal to advertisers.

Why emerging channels are “the next big thing”? Visit search marketing news site Search Engine Journal to learn more.

Social Media Apps by Jason A. Howie | Flickr via Creative Commons

John Boitnott is a regular guest columnist for Search Engine Journal. See all of his posts here.

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.