Who Fails at Social Media Marketing? [Search Engine Journal]

There’s no denying that social media is becoming more and more popular to businesses these days. According to eMarketer, a digital marketing and eCommerce website, 88 percent of businesses say they will use social media as a marketing tool in 2014.

However, there are three groups of people who fail at social media marketing. From McKay Allen‘s post on social marketing news site Search Engine Journal:

It’s clear that businesses are fully embracing social media marketing as a way to engage with prospects and clients. And more importantly, perhaps, businesses are putting more effort and more focus on social media marketing than ever.

But, despite the attention paid to it, most marketers are failing at social media marketing. And sadly, agencies are leading the way in this failure by a) failing to effectively market themselves with social media, and b) failing to correctly implement useful social media tactics for their clients.

If you don’t want to be one of the groups who fail at SMM, or if you think you are and is looking for a work around, Allen’s recent write up is definitely a must-read.

Social Media Apps by Jason A. Howie | Flickr via Creative Commons

Social Media Apps by Jason A. Howie | Flickr via Creative Commons

McKay Allen is a regular guest columnist for Search Engine Journal. See all of his posts here.

Aki Libo-on

Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.

Aki Libo-on

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