Knowing Yourself and Your Competition in Search Marketing [Search Engine Journal]
In Search Marketing industry, the best way to get ahead of your competitors is to learn their strategy and think of ways on how you can get past them. From Dorothy Wheeler‘s recent post, Search Marketing: Know Your Competition, Know Yourself:
My opinion is that you should know your competitors. You should follow them closely on certain metrics and learn from them. Competitive intelligence should be thorough…
In relation to this, Dorothy shared on search marketing news site Search Engine Journal the top competitors in the US and UK car industry, including their content strategy and what they do to get online visibility. Check out her post on SEJ to learn more.
Dorothy Wheeler is a regular guest columnist for Search Engine Journal. See all of her posts here.
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