Sites that Could Benefit from a Broken Link Building [Search Engine Journal]
Cliché as it may sound, the saying “One man’s trash is another man’s treasure” sometimes holds true. In the case of Search Engine Optimization and Content Marketing, broken link building is being adopted by practitioners again—thanks to Google’s algorithm updates.
From Alesia Krush‘s post on search marketing news site Search Engine Journal:
Google Penguin and a slew of manual actions Google took against “unnatural” link builders cut the number of backlink methods SEOs had at their disposal at least by half, which lead to broken link building suddenly being in demand again.
Is your website included among five types of sites that could benefit from a broken link building? Check out Alesia’s post on SEJ to learn more.
Alesia Krush is a regular guest columnist for Search Engine Journal. See all of her posts here.
Image Credit: CGInspiration via Shutterstock
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