Understanding Chinese Search Engine Users [Search Engine Journal]
While Google is dubbed as the search engine giant, some brands tend to forget that there are Internet users who rely heavily on local search engines. Take the Chinese Internet users for example who utilizes Baidu.
In addition, Ian Harris pointed out on his recent post—Getting to Know Your Chinese Search Audience—that Baidu caters a younger demographic who have their own browsing habits:
China’s younger demographic, with its ever-increasing enthusiasm for mobile technology, particularly in areas where it may be difficult to access laptops and PCs, must be taken into account when optimizing websites for Baibu. Chinese users have a hunger for information, especially about branded goods and aspirational lifestyles, meaning they tend to browse all the search results, rather than pinpointing specific sites via keyword searches.
Thus, if you’re planning to leverage your brand’s online presence to the whole world, you have to consider your target market’s behavior in order to succeed. Visit search marketing news site Search Engine Journal to learn more about it.
Ian Harris is a regular guest columnist for Search Engine Journal. See all of his posts here.
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