Is "Content Marketing" Style over Substance?

Is “Content Marketing” Style over Substance?

Jordan Kasteler on Search Engine Land, answers the question: Is content presentation more important than content itself?

In a word: Absolutely.

Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy.

But the visual presentation is your first impression with the Web visitor: it’s what makes the visitor decide whether or not to consume the content in the first place.

If your content looks boring, time-consuming, salesy, or unprofessional, your visitor will click out of your content before reading the first paragraph.

Image credit: IvanCash