Optimizing Your Business Page on LinkedIn [Search Engine Journal]

Other than having an “All-Star” LinkedIn Profile, it is also important that your business has its own page on LinkedIn. From Albert Costill’s post on search marketing news site Search Engine Journal, “LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their […]

Incorporating Best Visual Practices on Web Designing [Search Engine Journal]

Gone are the days when Internet users have to consume black text on white background just to look for the information that they need. Nowadays, websites are going visual to catch their audience’s attention. From Shane Jone’s post on search marketing new site Search Engine Journal: Almost all humans are designed to think visually—90 percent […]

The Many Uses of Backlink Analysis [Search Engine Journal]

Creating a link building campaign and making an analysis is just half of the battle. Once you acquired the necessary data, you’ll need to know how to properly apply it with your marketing efforts. From Jon Ball’s post on search marketing news site Search Engine Journal: Conducting a backlink analysis is the foundation of any […]

Creating a Psychology-Based Marketing Strategy [Search Engine Journal]

Online marketing always prompts us to put into account what motivates our audience to proceed to conversion or make a purchase. Thus, it is always important to build an online marketing strategy based on human behavior. From Anna Francis’ post on search marketing news site Search Engine Journal: With content marketing now the driving force […]

4 SEO Benefits of Responsive Web Design [Search Engine Journal]

With more and more Internet users surf the Web through their tablets and smartphones, it no longer comes a surprise that a responsive web design is a must-have for businesses. From Hayley Francis’ post on search marketing news website Search Engine Journal: After exploding onto the scene in a blaze of glory in early 2012, […]