Are Influencer Groups Set to Dominate Marketing? [Search Engine Journal]

Let’s face it, consumers trust brands recommended to them by a third-party—which can be a family member, friend or a blogger whom they follow and trust. That’s why it’s a no-brainer that companies are reaching out to various online influencers to talk about their brand and services.

From Brian Zeng’s post on search marketing news site Search Engine Journal:

Since marketing and SEO and PR are all very progressive in nature, this solid trend of reaching out to a third-party is slowly morphing into something different. We’re starting to see campaigns target a tribe or a group of influencers at one time instead of individual bloggers or social media users. And this trend, I believe, is about to dominate influencer marketing for larger brands and campaigns with a budget.

If you’re wondering whether influencer groups are set to dominate marketing, you can visit Search Engine Journal to know more.

Are Influencer Groups Set to Dominate Marketing?

Brian Zeng is a regular guest columnist for Search Engine Journal. See all of his posts here.


Image Credit: Robert Scales via Flickr

Aki Libo-on

Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.

Aki Libo-on


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