Curebit Reports: Facebook Generates 30x More E-Commerce Customers than Twitter [Search Engine Journal]


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According to a new research conducted by social referral platform Curebit, and as shared by Kelsey Jones on search marketing news site Search Engine Journal, Facebook generates 10 times more shares, 20 times more traffic, and 30 times more e-commerce customers than Twitter.

Because of this, Curebit asserts that the social media giant should be given more priority than Twitter when it comes to paid advertising campaigns. The results are not surprising though, since the use and purpose of each social network differs. As Jones posted on SEJ:

Facebook makes a natural fit for better commerce sales, as it has been shown that many Facebook users trust recommendations from users and brands on the most popular social network. However, other networks like Twitter are mainly made up of users that the average social commerce customer doesn’t know personally. Because of that, trust value decreases, also lowering the chances of regular sales through tweets.

Regardless, social media is a viable option for e-commerce and online marketing.

'Pushcarts' by Clara Natoli | MorgueFile

‘Pushcarts’ by Clara Natoli | MorgueFile

Kelsey Jones is a regular guest columnist for Search Engine Journal. See all of her posts here.

Aki Libo-on

Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.

Aki Libo-on

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