What the First #YMTA Means for Marketers [Search Engine Journal]

YouTube held their first music awards last Sunday giving out six awards including Video of the Year, Innovation of the Year and YouTube Phenomenon. Despite a number of awkward moments during the event, Kelsey Jones shared what the first YouTube Music Awards means for marketers:

This could mean more advertising and content creation opportunities, thanks to a growing online user base. YouTube already began rolling out paid channels for content creators in May, which allows users to begin charging a monthly fee in order to view their content, according to USA Today.

But whether marketers are looking to create paid content, advertise on it, or simply look for a way to increase brand awareness, YouTube’s Music Awards shouldn’t go unnoticed. Their ability to attract huge talent and broadcast the event solely on its own platform should make marketers think more about their own videos, musical or not.

By reading Kelsey’s post on search marketing news site Search Engine Journal, one would agree that the recent YMTA is indeed a showcase of what drives majority of the video sharing site—music videos.

YouTube Music Awards Winners | Official Twitter Account

Kelsey Jones is an assistant editor and a regular guest columnist for Search Engine Journal. See all of her posts here.

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.