The Importance of Content Marketers in 2014 [Search Engine Journal]

It’s been almost two months since 2014 started, but there are still a lot of new trends on Internet and Digital Marketing that’s coming in. The role of Content Marketers is not an exemption. From Kelsey Jone‘s post on search marketing news website Search Engine Journal:

Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content directed at search engines, rather than the reader, means companies are taking notice of just how important good content is for their online presence.

What makes the rise of the Content Marketer role? Head on to Search Engine Journal to know.

Kelsey Jones is the Managing Editor and a regular guest columnist for Search Engine Journal. See all of her posts here.

Image Credit: Jesus Sanz via Shutterstock

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.