What Makes SEOs Special These Days? [Search Engine Journal]

With the number of updates that Google went through, many would agree that not all SEO tactics of the past will work these days. Because of that, one would wonder, what are SEOs even good at anymore?

George Nielsen is asking the same question. And from his post on search marketing news site Search Engine Journal:

Our efforts are targeted and quantified. We need to own our craft, because the business world needs the ROI we bring. Let PR agencies continue to send press release “over the wire” and let ad agencies continue to create brand awareness. We need to stick to what we do best—connecting with highly engaged audiences.

Want to know what makes SEO special these days? Head on to SEJ to know.

George Nielsen is a regular columnist for Search Engine Journal. See all of his posts here.

Image Credit: Peter Alfred Hess via Flickr

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.