Effective Ways to Remarket Digital Content to People [Search Engine Journal]

Following Google‘s announcement about the ability to remarket digital content to people, it’s a no-brainer that this strategy has become a huge part of online marketing. From Bethany Bey‘s recent post on search marketing news site Search Engine Journal:

I can still remember when Google announced the ability to remarket to people on the Content Network. Since then, remarketing has grown exponentially and become an important part of any advertiser’s digital marketing strategy.

Additionally, Bey shared four simple but effective remarketing tips in managing and testing your campaign. You can read them all on SEJ.

Google Display Network | Official Website

Bethany Bey is a regular guest columnist for Search Engine Journal. See all of her posts here.

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.