Why Your Favorite Brands Love Instagram [Search Engine Journal]

With a whooping 130 million users and 16 billion photo uploads in the last six months, it’s a no-brainer that people love Instagram. Being able to have 15 seconds of shareable photo and video time online is what makes users come back for more. It is also because of this that brands love being on Instagram. As John Rampton posted on search marketing news site Search Engine Journal:

Instagram has broad appeal for businesses. The set up on Instagram gives a way for the business to invite you to enjoy them rather than assaulting your senses. Many sites are humorous, sad, enlightening, fun, fresh, but above all—they are personal. Businesses cannot afford to let this social media pass them by.

In relation to this, Rampton shared 25 of the most engaged brands on Instagram.

Starbucks on Instagram | Official Instagram Account

John Rampton is the managing editor and a regular guest columnist for SEJ. See all of his posts here.

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Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.