What Makes Google Authorship Lethal to Low Quality Guest Bloggers? [Search Engine Journal]


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For a Web Content Writer, you’ll find Google Authorship useful as it could massively increase you content’s CTR. It also helps build your reputation as an author and content provider. However, Google Authorship could also be lethal for low quality guest bloggers.

As Rohit Palit shared on search marketing news site Search Engine Journal:

Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links can “negatively impact a site’s ranking in search results”. So you’re already violating Google’s quality guidelines to begin with. On top of that, you’re letting them know, “Hey there! I’m violating your guidelines, right here, with THIS post!”.

So while it is easy for guest bloggers to establish their authorship online, it is also easier for Google to penalize everything that they have published.

Google Authorship | Google Inside Search

Google Authorship | Google Inside Search

Rohit Palit is a freelance SEO and Web Hosting/Web Optimization consultant. See all of his posts here.

Aki Libo-on

Aki Libo-on

Web Content Writer at Alpha Brand Media

Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.

Aki Libo-on

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