Creating a Content Calendar for Your Brand Properly [Search Engine Journal]
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Regardless of how big or small your website is, it is integral to have a content calendar. That’s because it helps us in creating consistent and relevant posts for our site. From Allie Freeland‘s post on search marketing news site Search Engine Journal:
Consistency is what matters. If we miss one blog post it’s no big deal, as long as we know the next one is in the pipeline. The purpose of the editorial calendar is to ease creation of high-quality, consistent content that’s relevant to your audience.
If you want to know the do’s and don’ts of your brand’s content calendar, check out SEJ to learn more.
Allie Freeland is a regular guest columnist for Search Engine Journal. See all of her posts here.
Image Credit: Ivelin Radkov via Shutterstock
Aki Libo-on
Aki Libo-on is the Web Content Writer for Alpha Brand Media. When not working, she is always on the hunt for good food and good places to dine in, which is chronicled on her personal food blog.
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